Digital Marketing Strategy An Integrated Approach to Online Marketing
Book Details :
LanguageEnglish
Pages339
FormatPDF
Size4.11 MB


Digital Marketing Strategy An Integrated Approach to Online Marketing



Digital Marketing Strategy An Integrated Approach to Online Marketing by Simon Kingsnorth | PDF Free Download.

About the Author Digital Marketing Strategy


Simon Kingsnorth is a strategic marketing leader who has built and led marketing departments and consulted to businesses across the world.

He has specialized in digital for many years and run campaigns across all digital channels but also has experience running most offline channels.

He has a passion for digital-first cultures but above all has a belief that integrated, client-centric strategies should be the focus for most organizations.

Simon has worked client-side for a wide range of organizations including start-ups, small and medium-sized enterprises (SMEs) and global businesses across a range of business to consumer (B2C) and business to business (B2B) industries and has also been fortunate enough to work with many leading agencies.

He is a contributing author to the books Understanding Digital Marketing and Understanding Social Media. Simon also has too many hobbies to count including photography, music, and history but the things Simon is most proud of are his two wonderful boys.

Digital Marketing Strategy Contents


  1. Introduction 
  2. What is digital marketing? 
  3. Aligning with your business strategy 
  4. Planning 
  5. Search engine optimization
  6. User experience and transformation
  7. True personalization 
  8. Customer service
  9. Content strategy 
  10. Analytics and reporting 
  11. Planning
  12. Search engine optimization
  13. Paid search
  14. Display 
  15. Social media 
  16. User experience and transformation 
  17. True personalization 
  18. Customer service
  19. Content strategy 
  20. Analytics and reporting 
  21. Presenting your strategy

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